Digital Marketing Manager Job at Interactive Strategies, Washington DC

  • Interactive Strategies
  • Washington DC

Job Description

Digital Marketing ManagerWe're looking for a Digital Marketing Manager to join our growing team and help lead multi-channel digital marketing and fundraising programs for our mission-driven clients. This is an exciting opportunity for a strategic, hands-on marketer who can confidently guide clients, collaborate across internal teams, and drive performance across email fundraising, digital advertising, and integrated campaigns.Interactive Strategies is a full-service digital agency in Washington, DC, known for its work with top nonprofits like American Kidney Fund, Special Olympics, Greenpeace, Rainforest Trust, and the American Lung Association. Clients choose us for our innovation, creative energy, and results-focused approach.In this role, you will support national organizations making a difference—helping them grow their email audiences, raise more money from email and digital campaigns, and strengthen supporter engagement. You will work across digital channels, think holistically about strategy, and contribute to mentoring and strengthening our internal marketing team.ResponsibilitiesServe as the day-to-day lead for assigned client accounts, ensuring strong relationships and proactive communication.Develop integrated digital strategies across email fundraising, paid media, sms, and other digital channels.Lead client conversations, present recommendations, and translate goals into actionable plans for internal teams.Plan and execute creative, conversion-focused campaigns across channels, with a focus on email fundraising.Collaborate with design, content, development, and advertising teams to deliver cohesive, high-quality work.Support email production, including planning, drafting, segmentation, testing, and performance optimization.Work with the advertising team to plan and optimize campaigns across paid social, search, programmatic, and connected TV.Conduct audits of clients' digital programs to assess performance and identify opportunities for growth.Track and analyze performance across channels, providing clear insights and recommendations to improve ROI.Prepare client-ready reporting and performance summaries.Stay current on digital marketing trends, platforms, and testing opportunities.Contribute to internal process improvements, documentation, and marketing team standards.

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